Email Marketing

Experience:

·DTC and B2B.

·Planning email marketing strategy, including building out an omnichannel marketing calendar.

·A/B testing subject lines, creative, content, personalization, and cta’s.

·List segmentation.

·Newsletters, acquisition, retention, and promotional sends—including automation setup.

·Analyzing and reporting email data.

Platforms Used:

Klayvio, MailChimp, Constant Contact, Salesforce.

Work Examples:

Email Newsletter —these examples below showcase my art direction (with a focus on being mobile-friendly) and ability to write content.

Promotional Sends —these examples showcase my ability to help drive revenue through email marketing.

Automated Sends

Targeted / Segmented Sends