·DTC and B2B.
·Planning email marketing strategy, including building out an omnichannel marketing calendar.
·A/B testing subject lines, creative, content, personalization, and cta’s.
·Newsletters, acquisition, retention, and promotional sends—including automation setup.
·Analyzing and reporting email data.
Klayvio, MailChimp, Constant Contact, Salesforce.
Email Newsletter —these examples below showcase my art direction (with a focus on being mobile-friendly) and ability to write content.
Promotional Sends —these examples showcase my ability to help drive revenue through email marketing.
Targeted / Segmented Sends