Experience:
·DTC and B2B.
·Planning email marketing strategy, including building out an omnichannel marketing calendar.
·A/B testing subject lines, creative, content, personalization, and cta’s.
·List segmentation.
·Newsletters, acquisition, retention, and promotional sends—including automation setup.
·Analyzing and reporting email data.
Platforms Used:
Klayvio, MailChimp, Constant Contact, Salesforce.
Work Examples:
Email Newsletter —these examples below showcase my art direction (with a focus on being mobile-friendly) and ability to write content.
Promotional Sends —these examples showcase my ability to help drive revenue through email marketing.
Automated Sends
Targeted / Segmented Sends
