Resume

Nau Clothing. Digital Marketing Manager

Portland, OR. March 2020 – Current

  • Lead and manage the eCommerce marketing team.
  • Develop, drive and manage email marketing campaigns.
  • Develop, drive and execute the eCommerce digital marketing plan for social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube).
  • Manage SEM vendors for eCommerce.
  • Develop, drive and execute the digital marketing plan for the flagship Portland store (Adwords, Yelp, Google Business).
  • Develop, drive and execute editorial strategies, SEO, content, and direction for blog and eCommerce landing pages.
  • Manage influencers, ambassadors and all UGC content.
  • Responsible for driving all customer acquisition and retention efforts.
  • Develop, drive and manage editorial strategies, content, and direction for landing pages, websites, and social platforms.
  • Drive and manage the Amazon Seller-Central team.

Nau Clothing. Digital Marketing Specialist

Portland, OR. February 2019 – March 2020

  • Develop, drive and execute the eCommerce digital marketing plan for social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube).
  • Manage SEM vendors for eCommerce.
  • Develop, drive and execute the digital marketing plan for the flagship Portland store (Adwords, Yelp, Google Business).
  • Develop, drive and execute editorial strategies, SEO, content, and direction for blog and eCommerce landing pages.
  • Manage influencers, ambassadors and all UGC content.

Bermstyle Media. Marketing Manager

Portland, OR. September 2018 – Current

  • Create and develop strategies for channel growth on 3 eCommerce businesses. 
  • Responsible for driving all customer acquisition and retention efforts.
  • Develop, drive and manage editorial strategies, content, and direction for landing pages, websites and social platforms.
  • Drive and manage email marketing campaigns.
  • Drive and manage Amazon Seller-Central. 
  • WordPress CSS customization.

Cart Logic. Director of Digital Marketing

Portland, OR. April 2017 – September 2018

  • Create and develop strategies for channel growth on 12 entities.
  • Responsible for driving all customer acquisition and retention efforts.
  • Develop, drive and manage editorial strategies, content, and direction for landing pages, websites and social platforms.
  • Drive and manage email marketing campaigns.
  • Drive and manage the Amazon Seller-Central team.
  • Drive and manage the eCommerce marketing team. 
  • Increased DTC revenue by 20-30% YTD for all clients.

Velotech. eCommerce Marketing Manager 

Portland, OR.May 2016 – April 2017 

  • Create marketing strategies and tactics for 3 Velotech eCommerce brands.
  • Develop and drive editorial strategies, content, and direction for landing pages, websites, and social platforms.
  • Deliver web experiences that result in significant and measurable improvements with revenue and conversions.
  • Devise calendar of promotions.
  • Oversee in-house design and PPC team to create digital and print collateral for acquisition promotions as well as brick and mortar.
  • Supervise social media outreach delivering content via Facebook, Twitter, and Instagram.
  • Supervise, edit and art direct blog content creation.
  • Manage email marketing coordinator and store marketing coordinator.                                                                                                                                                  

Velotech. Marketing and Events Manager

Portland, OR. July 2015 – May 2016 

  • Managed content marketing and social media strategy across digital media, with a focus on email, Facebook, Instagram, and Twitter.                                                                     
  • Managed event logistics, public relations, advertising, and collateral material.                                                           
  • Managed and monitored sponsored teams, athletes, clubs, and influencers.                                                                                                                         

Names in the News. Marketing and Sales Manager 

Oakland, CA. Oct 2009 – Sept 2014 

  • Prepared and executed marketing strategies.
  • Developed press releases, advertisements and other marketing materials.
  • Collaborated with the sales team to develop strategic plans and identify opportunities.
  • Secured new business while developing and maintaining client relationships.
  • Worked with clients to develop statistical analyses that addressed proposed economical questions.
  • Promoted services through conventions, trade shows, PR, etc…
  • Managed projects working with staff and vendors to ensure superior quality standards were met.
  • Handled budgets, managed campaign costs and effectiveness.
  • Researched market trends for testing opportunities.
  • Managed the account executive team.