Resume

Nau Clothing. Portland, OR.  February 2019 – Current

Digital Marketing 

  • Develop, drive and execute the eCommerce digital marketing plan for social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube).
  • Manage SEM vendors for eCommerce.
  • Develop, drive and execute the digital marketing plan for the flagship Portland store (Adwords, Yelp, Google Business).
  • Develop, drive and execute editorial strategies, SEO, content, and direction for blog and eCommerce landing pages.
  • Manage influencers, ambassadors and all UGC content.

Bermstyle Media. Portland, OR.  September 2018 – Current

Marketing Manager

  • Create and develop strategies for channel growth on 3 eCommerce businesses. 
  • Responsible for driving all customer acquisition and retention efforts.
  • Develop, drive and manage editorial strategies, content, and direction for landing pages, websites and social platforms.
  • Drive and manage email marketing campaigns.
  • Drive and manage Amazon Seller-Central. 
  • WordPress CSS customization.

Cart Logic. Portland, OR.  April 2017 – September 2018

Director of Digital Marketing  

  • Create and develop strategies for channel growth on 12 entities.
  • Responsible for driving all customer acquisition and retention efforts.
  • Develop, drive and manage editorial strategies, content, and direction for landing pages, websites and social platforms.
  • Drive and manage email marketing campaigns.
  • Drive and manage the Amazon Seller-Central team.
  • Drive and manage the eCommerce marketing team. 
  • Increased DTC revenue by 20-30% YTD for all clients.

Velotech. Portland, OR. May 2016 – April 2017 

eCommerce Marketing Manager 

  • Create marketing strategies and tactics for 3 Velotech eCommerce brands.
  • Develop and drive editorial strategies, content, and direction for landing pages, websites, and social platforms.
  • Deliver web experiences that result in significant and measurable improvements with revenue and conversions.
  • Devise calendar of promotions.
  • Oversee in-house design and PPC team to create digital and print collateral for acquisition promotions as well as brick and mortar.
  • Supervise social media outreach delivering content via Facebook, Twitter, and Instagram.
  • Supervise, edit and art direct blog content creation.
  • Manage email marketing coordinator and store marketing coordinator.                                                                                                                                                  

Velotech. Portland, OR. July 2015 – May 2016 

Marketing and Events Manager For Western Bikeworks 

  • Managed content marketing and social media strategy across digital media, with a focus on email, Facebook, Instagram, and Twitter.                                                                     
  • Managed event logistics, public relations, advertising, and collateral material.                                                           
  • Managed and monitored sponsored teams, athletes, clubs, and influencers.                                                                                                                         

Names in the News. Oakland, CA. Oct 2009 – Sept 2014 

Marketing and Sales Manager 

  • Prepared and executed marketing strategies.
  • Developed press releases, advertisements and other marketing materials.
  • Collaborated with the sales team to develop strategic plans and identify opportunities.
  • Secured new business while developing and maintaining client relationships.
  • Worked with clients to develop statistical analyses that addressed proposed economical questions.
  • Promoted services through conventions, trade shows, PR, etc…
  • Managed projects working with staff and vendors to ensure superior quality standards were met.
  • Handled budgets, managed campaign costs and effectiveness.
  • Researched market trends for testing opportunities.
  • Managed the account executive team.                                                               

ADVOCACY/VOLUNTEER ROLES 

Bikeskills. Portland, OR. Jan 2016- Current

Marketing Manager, Instructor, Guide, Community Liaison (Volunteer Position)

Northwest Trail Alliance. Portland, OR. Jan 2016- Jan 2017

Vice President, Women’s Community Liaison (Volunteer Position)

Team LUNA Chix. Emeryville, CA. Jan 2013- Dec 2014 

Membership, Women’s Mountain Biking Advocate (Volunteer Position)                        

Bicycle Trails Council of the East Bay. Berkeley, CA. Mar 2013- May 2014 

Membership Director and Ride Like a Girl Leader (Volunteer Position)

San Francisco Urban Riders. SF, CA. May 2011- May 2014 

Community Manager (Volunteer Position)

International Mountain Biking Association. Boulder, CO. Dec 2008- Jul 2009 

Field Consultant, Trail Care Crew

EDUCATION 

San Francisco State University. San Francisco, CA. 2000.