Summary
I help brands and leaders win by learning to see what others miss. I bring over a decade of experience across every marketing function.
Experience
eCommerce Digital Marketing Manager
Feb 2019 ‐ Current
Nau Clothing,
Portland,
OR
- Lead and manage the eCommerce marketing team.
- Develop, drive and manage email marketing campaigns.
- Develop, drive and execute the eCommerce digital marketing plan for social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube).
- Manage SEM vendors for eCommerce.
- Develop, drive and execute the digital marketing plan for the flagship Portland store (Adwords, Yelp, Google Business).
- Develop, drive and execute editorial strategies, SEO, content, and direction for blog and eCommerce landing pages.
- Manage influencers, ambassadors, and all UGC content.
- Responsible for driving all customer acquisition and retention efforts.
- Develop, drive and manage editorial strategies, content, and direction for landing pages, website, and social platforms.
- Drive and manage the Amazon Seller-Central team.
DIGITAL MARKETING SPECIALIST
Feb 2019 - Mar 2020
- Develop, drive and execute the eCommerce digital marketing plan for social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube).
- Manage SEM vendors for eCommerce.
- Develop, drive and execute the digital marketing plan for the flagship Portland store (Adwords, Yelp, Google Business).
- Develop, drive and execute editorial strategies, SEO, content, and direction for blog and eCommerce landing pages.
- Manage influencers, ambassadors, and all UGC content.
Marketing Manager
Sep 2018 ‐ Jan 2021
Bermstyle Media,
Portland,
OR
- Create and develop strategies for channel growth on 3 eCommerce businesses.
- Responsible for driving all customer acquisition and retention efforts.
- Develop, drive and manage editorial strategies, content, and direction for landing pages, website, and social platforms.
- Drive and manage email marketing campaigns.
Director of Digital Marketing
Apr 2017 ‐ Sep 2018
Cart Logic,
Portland,
OR
- Create and develop strategies for channel growth on 12 entities.
- Responsible for driving all customer acquisition and retention efforts.
- Develop, drive and manage editorial strategies, content, and direction for landing pages, website, and social platforms.
- Drive and manage email marketing campaigns.
- Drive and manage the Amazon Seller-Central team.
- Drive and manage the eCommerce marketing team.
- Increased ETC revenue by 20-30% YTD for all clients.
eCommerce Marketing Manager
Jul 2015 ‐ Apr 2017
Velotech,
Portland,
OR
- Create marketing strategies and tactics for 3 Velotech eCommerce brands.
- Develop and drive editorial strategies, content, and direction for landing pages, websites, and social platforms.
- Deliver web experiences that result in significant and measurable improvements with revenue and conversions.
- Devise a calendar of promotions.
- Oversee in-house design and PPC team to create digital and print collateral for acquisition promotions as well as brick and mortar.
- Supervise social media outreach delivering content via Facebook, Twitter, and Instagram.
- Supervise, edit, and art direct blog content creation.
- Manage email marketing coordinator and store marketing coordinator.
MARKETING AND EVENTS MANAGER
July 2015 - May 2016
- Managed content marketing and social media strategy across digital media, with a focus on email, Facebook, Instagram, and Twitter.
- Managed event logistics, public relations, advertising, and collateral material.
- Managed and monitored sponsored teams, athletes, clubs, and influencers.
Marketing and Sales Manager
Oct 2009 ‐ Sep 2014
Names in the News,
Oakland,
CA
- Prepared and executed marketing strategies.
- Developed press releases, advertisements, and other marketing materials.
- Collaborated with the sales team to develop strategic plans and identify opportunities.
- Secured new business while developing and maintaining client relationships.
- Worked with clients to develop statistical analyses that addressed proposed economical questions.
- Promoted services through conventions, trade shows, PR, etc...Managed projects working with staff and vendors to ensure superior quality standards were met.
- Handled budgets, managed campaign costs and effectiveness.
- Researched market trends for testing opportunities.
- Managed the account executive team.
Education
Associate of Arts
May 2000
San Francisco State University,
San Francisco,
California
Contact
beck.inga@gmail.com
Portland,
OR
Portland
OR
Skills
- eCommerce (Shopify, Magento)
- Email Marketing (Klayvio, Mailchimp, Constant Contact)
- Content Management (WordPress)
- Social Media
- SEM
- SEO
- Project Management
- Google Analytics
- Sales
Advocacy Roles
- Northwest Trail Alliance - Vice President, Women's Community Liaison. Jan 2016- Jan 2017
- Team LUNA Chix - Membership, Women's Mountain Biking Advocate. Jan 2013- Dec 2014
- Bicycle Trails Council of the East Bay - Membership Director. Mar 2013- May 2014
- San Francisco Urban Riders - Community Manager. May 2011- May 2014
- International Mountain Biking Association - Field Consultant, Trail Care Crew. Dec 2008- Jul 2009