Bermstyle Media. Portland, OR. September 2018 – Current
Director of Digital Marketing
Create and develop strategies for channel growth on 3 ecommerce businesses.
Responsible for driving all customer acquisition and retention efforts.
Develop, drive and manage editorial strategies, content and direction for landing pages, websites and social platforms.
Drive and manage email marketing campaigns.
Drive and manage Amazon Seller-Central.
WordPress CSS customization.
Cart Logic. Portland, OR. April 2017 – September 2018
Director of Digital Marketing
Create and develop strategies for channel growth on 12 entities.
Responsible for driving all customer acquisition and retention efforts.
Develop, drive and manage editorial strategies, content and direction for landing pages, websites and social platforms.
Drive and manage email marketing campaigns.
Drive and manage Amazon Seller-Central team.
Lead and manage eCommerce marketing team.
Increased DTC revenue by 20-30% YTD for all clients.
Velotech. Portland, OR. May 2016 – April 2017
eCommerce Marketing Manager
Create marketing strategies and tactics for 3 Velotech ecommerce brands.
Develop and drive editorial strategies, content and direction for landing pages, websites and social platforms.
Deliver web experiences that result in significant and measurable improvements with revenue and conversions.
Devise calendar of promotions.
Oversee in-house design and PPC team to create digital and print collateral for acquisition promotions as well as brick and mortar.
Supervise social media outreach delivering content via Facebook, Twitter and Instagram.
Supervise, edit and art direct blog content creation.
Manage email marketing coordinator and store marketing coordinator.
Velotech. Portland, OR. July 2015 – May 2016
Marketing and Events Manager For Western Bikeworks
Managed content marketing and social media strategy across digital media, with a focus on email, Facebook, Instagram and Twitter.
Managed event logistics, public relations, advertising and collateral material.
Managed and monitor sponsored teams, athletes, clubs and influencers.
Names in the News. Oakland, CA. Oct 2009 – Sept 2014
Marketing and Sales Manager
Prepared and executed marketing strategies.
Developed press releases, advertisements and other marketing materials.
Collaborated with sales team to develop strategic plans and identify opportunities.
Secured new business while developing and maintaining client relationships.
Worked with clients to develop statistical analyses that addressed proposed economical questions.
Promoted services through conventions, trade shows, PR etc…
Managed projects working with staff and vendors to ensure superior standards were met.
Handled budgets, managed campaign costs and effectiveness.
Researched market trends for testing opportunities.
Managed the account executive team.
ADVOCACY/VOLUNTEER ROLES
Bikeskills. Portland. Jan 2016- Current
Marketing Manager, Instructor, Guide, Community Liaison (Volunteer Position)
Northwest Trail Alliance. Portland. Jan 2016- Jan 2017
Vice President, Women’s Community Liaison (Volunteer Position)
Team LUNA Chix. Emeryville, CA. Jan 2013- Dec 2014
Membership, Women’s Mountain Biking Advocate (Volunteer Position)
Bicycle Trails Council of the East Bay. Berkeley, CA. Mar 2013- May 2014
Membership Director and Ride Like a Girl Leader (Volunteer Position)
San Francisco Urban Riders. SF, CA. May 2011- May 2014
Community Manager (Volunteer Position)
International Mountain Biking Association. Boulder, CO. Dec 2008- Jul 2009
Field Consultant, Trail Care Crew
EDUCATION
San Francisco State University. San Francisco, CA. 2000.