Resume

IngaBeck
I Inga Beck
Hi, I'm Inga Beck.
Summary

I help brands and leaders win by learning to see what others miss. I bring over a decade of experience across every marketing function.

Experience
eCommerce Digital Marketing Manager Feb 2019Current Nau Clothing, Portland, OR
  • Lead and manage the eCommerce marketing team.
  • Develop, drive and manage email marketing campaigns.
  • Develop, drive and execute the eCommerce digital marketing plan for social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube).
  • Manage SEM vendors for eCommerce.
  • Develop, drive and execute the digital marketing plan for the flagship Portland store (Adwords, Yelp, Google Business).
  • Develop, drive and execute editorial strategies, SEO, content, and direction for blog and eCommerce landing pages.
  • Manage influencers, ambassadors, and all UGC content.
  • Responsible for driving all customer acquisition and retention efforts.
  • Develop, drive and manage editorial strategies, content, and direction for landing pages, website, and social platforms.
  • Drive and manage the Amazon Seller-Central team.

DIGITAL MARKETING SPECIALIST

Feb 2019 - Mar 2020

  • Develop, drive and execute the eCommerce digital marketing plan for social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube).
  • Manage SEM vendors for eCommerce.
  • Develop, drive and execute the digital marketing plan for the flagship Portland store (Adwords, Yelp, Google Business).
  • Develop, drive and execute editorial strategies, SEO, content, and direction for blog and eCommerce landing pages.
  • Manage influencers, ambassadors, and all UGC content.
Marketing Manager Sep 2018Jan 2021 Bermstyle Media, Portland, OR
  • Create and develop strategies for channel growth on 3 eCommerce businesses.
  • Responsible for driving all customer acquisition and retention efforts.
  • Develop, drive and manage editorial strategies, content, and direction for landing pages, website, and social platforms.
  • Drive and manage email marketing campaigns.
Director of Digital Marketing Apr 2017Sep 2018 Cart Logic, Portland, OR
  • Create and develop strategies for channel growth on 12 entities.
  • Responsible for driving all customer acquisition and retention efforts.
  • Develop, drive and manage editorial strategies, content, and direction for landing pages, website, and social platforms.
  • Drive and manage email marketing campaigns.
  • Drive and manage the Amazon Seller-Central team.
  • Drive and manage the eCommerce marketing team.
  • Increased ETC revenue by 20-30% YTD for all clients.
eCommerce Marketing Manager Jul 2015Apr 2017 Velotech, Portland, OR
  • Create marketing strategies and tactics for 3 Velotech eCommerce brands.
  • Develop and drive editorial strategies, content, and direction for landing pages, websites, and social platforms.
  • Deliver web experiences that result in significant and measurable improvements with revenue and conversions.
  • Devise a calendar of promotions.
  • Oversee in-house design and PPC team to create digital and print collateral for acquisition promotions as well as brick and mortar.
  • Supervise social media outreach delivering content via Facebook, Twitter, and Instagram.
  • Supervise, edit, and art direct blog content creation.
  • Manage email marketing coordinator and store marketing coordinator.

MARKETING AND EVENTS MANAGER

July 2015 - May 2016

  • Managed content marketing and social media strategy across digital media, with a focus on email, Facebook, Instagram, and Twitter.
  • Managed event logistics, public relations, advertising, and collateral material.
  • Managed and monitored sponsored teams, athletes, clubs, and influencers.
Marketing and Sales Manager Oct 2009Sep 2014 Names in the News, Oakland, CA
  • Prepared and executed marketing strategies.
  • Developed press releases, advertisements, and other marketing materials.
  • Collaborated with the sales team to develop strategic plans and identify opportunities.
  • Secured new business while developing and maintaining client relationships.
  • Worked with clients to develop statistical analyses that addressed proposed economical questions.
  • Promoted services through conventions, trade shows, PR, etc...Managed projects working with staff and vendors to ensure superior quality standards were met.
  • Handled budgets, managed campaign costs and effectiveness.
  • Researched market trends for testing opportunities.
  • Managed the account executive team.
Education
Associate of Arts May 2000 San Francisco State University, San Francisco, California
Contact
beck.inga@gmail.com
Portland, OR Portland OR
Skills
  • eCommerce (Shopify, Magento)
  • Email Marketing (Klayvio, Mailchimp, Constant Contact)
  • Content Management (WordPress)
  • Social Media
  • SEM
  • SEO
  • Project Management
  • Google Analytics
  • Sales
Advocacy Roles
  • Northwest Trail Alliance - Vice President, Women's Community Liaison. Jan 2016- Jan 2017
  • Team LUNA Chix - Membership, Women's Mountain Biking Advocate. Jan 2013- Dec 2014
  • Bicycle Trails Council of the East Bay - Membership Director. Mar 2013- May 2014
  • San Francisco Urban Riders - Community Manager. May 2011- May 2014
  • International Mountain Biking Association - Field Consultant, Trail Care Crew. Dec 2008- Jul 2009